DeepSeek Makes 75% Flagship AI Model Discount Permanent
- •DeepSeek announced a permanent 75% price discount for its flagship AI model on May 23, 2026.
- •The discount applies to API costs, following previous competitive pricing strategies by the Beijing-based company.
- •This permanent reduction aims to lower development costs and increase market share against major AI competitors.
Beijing-based AI firm DeepSeek announced on May 23, 2026, that it will maintain a permanent 75% price reduction for its flagship artificial intelligence model. This adjustment follows previous strategic pricing moves by the company to compete in the global model market. While specific pricing tiers were not disclosed in the initial report, the reduction applies directly to the company's leading model API costs. The decision signals a continued commitment to aggressive pricing strategies for their primary generative AI offerings.
The announcement was confirmed by Bloomberg on May 23, 2026, noting that the discount will be permanent rather than a temporary promotional offer. This move positions DeepSeek to further challenge established competitors by significantly lowering the financial barrier for developers and enterprises using its API platform.