Hinge executive Jackie Jantos states that single individuals in their 20s require artificial intelligence to initiate conversations on dating platforms due to a lack of confidence compared to older generations. Jantos notes that Gen Z users, who comprise over half of Hinge's monthly active users, spend approximately 1,000 fewer hours per year socializing in person than cohorts from 20 years ago. This shift equates to more than two hours daily spent interacting with digital devices rather than people, a trend Jantos attributes partly to the social disruption caused by the Covid pandemic, which hindered formative experiences in flirting and intimacy.

Hinge has integrated AI tools designed to assist users in crafting engaging profiles and generating conversation prompts. Jantos defends these features as confidence-building aids rather than tools for replacing human interaction, stating they help users express their authentic selves. Despite concerns regarding "dating app burnout," Hinge grew its user base in the UK to 1.5 million adults in the year ending May 2025, an increase from 1.4 million the previous year. In contrast, data from Ipsos iris shows that Tinder's audience declined from 1.9 million to 1.5 million over the same timeframe.

Dr. Carolina Bandinelli, an associate professor at the University of Warwick, suggests the initial hype surrounding dating apps as a solution for meeting people has faded because the lack of social cues makes it difficult to form meaningful connections. Industry observers note a shift among young professionals toward prioritizing quality over quantity, with lifestyle changes such as decreased participation in drinking culture. While some experts warn that users are suffering from fatigue, Hinge remains focused on its branding strategy of being a service designed for long-term relationships rather than indefinite platform engagement.

Hinge executive Jackie Jantos states that single individuals in their 20s require artificial intelligence to initiate conversations on dating platforms due to a lack of confidence compared to older generations. Jantos notes that Gen Z users, who comprise over half of Hinge's monthly active users, spend approximately 1,000 fewer hours per year socializing in person than cohorts from 20 years ago. This shift equates to more than two hours daily spent interacting with digital devices rather than people, a trend Jantos attributes partly to the social disruption caused by the Covid pandemic, which hindered formative experiences in flirting and intimacy.

Hinge has integrated AI tools designed to assist users in crafting engaging profiles and generating conversation prompts. Jantos defends these features as confidence-building aids rather than tools for replacing human interaction, stating they help users express their authentic selves. Despite concerns regarding "dating app burnout," Hinge grew its user base in the UK to 1.5 million adults in the year ending May 2025, an increase from 1.4 million the previous year. In contrast, data from Ipsos iris shows that Tinder's audience declined from 1.9 million to 1.5 million over the same timeframe.

Dr. Carolina Bandinelli, an associate professor at the University of Warwick, suggests the initial hype surrounding dating apps as a solution for meeting people has faded because the lack of social cues makes it difficult to form meaningful connections. Industry observers note a shift among young professionals toward prioritizing quality over quantity, with lifestyle changes such as decreased participation in drinking culture. While some experts warn that users are suffering from fatigue, Hinge remains focused on its branding strategy of being a service designed for long-term relationships rather than indefinite platform engagement.