Airtel Business CEO Supports AI Regulation
- •Airtel Business CEO Sharat Sinha supports planned AI regulation and calls the government consultation paper a step in the right direction
- •India’s paper is expected within a month and will address AI safety, deepfakes and a human-first approach
- •Airtel says spam prevention using network AI has reduced telecom-network fraud and expects five service areas to drive growth over three years
Airtel Business CEO Sharat Sinha backed India’s planned AI regulation, saying suitable safeguards and infrastructure can let companies deploy AI safely and gain productivity. He called the government’s planned consultation paper a step in the right direction and said Airtel would work with regulators and customers to support compliant practices.
The paper, expected within a month, is to address AI safety, deepfakes and a human-first approach, according to IT Minister Ashwini Vaishnaw. Vaishnaw said it would form the basis for AI regulations and that India needed such a framework. Sinha said AI architecture and safe-deployment methods would continue to evolve, as they have with earlier technologies. He said enterprise architecture and guardrails for AI tools and agents were needed for safe use, and added that Airtel itself uses AI extensively.
Sinha said wider AI adoption would increase demand for digital infrastructure combining cloud services, data centres, connectivity, safeguards and cybersecurity. Airtel expects cloud, cybersecurity, Internet of Things, next-generation connectivity and communications-platform-as-a-service offerings to drive growth over the next three years. Its cybersecurity business is expanding beyond traditional services to address emerging digital threats.
Airtel has expanded consumer fraud prevention using network AI, building on a spam-prevention service launched slightly over a year ago. Sinha said fraud on Airtel’s telecom networks had “dramatically decreased” since that launch. He linked the need for fraud prevention in India to the fact that almost half of the world’s digital financial transactions take place there through UPI, alongside rising digital fraud associated with those transactions. Airtel says it aims to provide safe experiences for enterprise and consumer customers.