Essilor Luxottica and Meta announced a partnership to produce new AI glasses aimed at price-sensitive consumers. The new product range will start retailing at US$299, positioning it as a more accessible option compared to previous iterations of the Ray-Ban and Oakley smart eyewear collections. According to Francesco Milleri, the Chairman and CEO of Essilor Luxottica, this initiative seeks to expand consumer access to wearable AI technology in everyday life.

The collection launches with three initial styles and offers customers multiple lens choices. As of June 24, 2026, the glasses are available for purchase online in the United States, Canada, and select European markets, with plans to expand to additional regions later this year. Mark Zuckerberg, CEO of Meta, stated that the partnership focuses on integrating powerful AI into wearable frames that users find aesthetically appealing. He noted that the company envisions glasses as a primary medium for accessing personal superintelligence.

Essilor Luxottica was established in 2018 through the merger of lens manufacturer Essilor and frame company Luxottica. The company manages a portfolio that includes Ray-Ban, Oakley, and Oliver Peoples, while also manufacturing eyewear for brands such as Chanel, Prada, Coach, and Armani. The collaboration builds upon the existing rollout of Ray-Ban and Oakley Meta glasses, which currently rank as the top-selling products in the smart eyewear market.

Essilor Luxottica and Meta announced a partnership to produce new AI glasses aimed at price-sensitive consumers. The new product range will start retailing at US$299, positioning it as a more accessible option compared to previous iterations of the Ray-Ban and Oakley smart eyewear collections. According to Francesco Milleri, the Chairman and CEO of Essilor Luxottica, this initiative seeks to expand consumer access to wearable AI technology in everyday life.

The collection launches with three initial styles and offers customers multiple lens choices. As of June 24, 2026, the glasses are available for purchase online in the United States, Canada, and select European markets, with plans to expand to additional regions later this year. Mark Zuckerberg, CEO of Meta, stated that the partnership focuses on integrating powerful AI into wearable frames that users find aesthetically appealing. He noted that the company envisions glasses as a primary medium for accessing personal superintelligence.

Essilor Luxottica was established in 2018 through the merger of lens manufacturer Essilor and frame company Luxottica. The company manages a portfolio that includes Ray-Ban, Oakley, and Oliver Peoples, while also manufacturing eyewear for brands such as Chanel, Prada, Coach, and Armani. The collaboration builds upon the existing rollout of Ray-Ban and Oakley Meta glasses, which currently rank as the top-selling products in the smart eyewear market.