Google Expands AI Mode Ads to New Markets

Google is expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, the company said on October 28, 2026. It plans to add Brazil, Mexico and the United Kingdom in Q4 2026. Google says queries in AI Mode average three times the length of traditional searches as people use more conversational queries.

Google says its research found people comfortable with ads in AI Mode and considered them highly relevant. Its internal U.S. data from August 20 to September 3, 2026 showed click-through rates for sponsored and organic product list items in AI Mode were similar.

Google is also launching multiturn ads in the U.S., allowing ads to appear in follow-up queries in AI Mode. The company says ads will carry a “Sponsored” label and it will continue testing formats to keep them helpful and relevant. Its cited research on AI Mode was conducted in the U.S. in May 2026.

Google is expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, the company said on October 28, 2026. It plans to add Brazil, Mexico and the United Kingdom in Q4 2026. Google says queries in AI Mode average three times the length of traditional searches as people use more conversational queries.

Google says its research found people comfortable with ads in AI Mode and considered them highly relevant. Its internal U.S. data from August 20 to September 3, 2026 showed click-through rates for sponsored and organic product list items in AI Mode were similar.

Google is also launching multiturn ads in the U.S., allowing ads to appear in follow-up queries in AI Mode. The company says ads will carry a “Sponsored” label and it will continue testing formats to keep them helpful and relevant. Its cited research on AI Mode was conducted in the U.S. in May 2026.