LG Electronics’ PRISM AI Wins Three AMEC Awards

LG Electronics’ AI-powered communications intelligence platform PRISM AI won three awards at the 2026 AMEC Global Communication Effectiveness Awards, organized by the International Association for the Measurement and Evaluation of Communication (AMEC). It received gold for “Best Use of AI in Communications Measurement” and silver awards for “Best Use of Measurement Framework” and the “Step Change Award.” The Step Change Award recognizes work that improves measurement practices and achieves results.

AMEC is an international professional organization for communication measurement and evaluation. This year’s judging assessed the reliability of analysis, practical use in work, and impact on communication strategy. PRISM AI uses an integrated measurement methodology and multilingual, context-based keyword analysis to measure both news exposure and the substantive impact of communication activities. Reflecting AMEC’s Barcelona Principles 3.0, it emphasizes outcome-focused evaluation, a balance of quantitative and qualitative analysis, and transparency. It uses two measures: a PR score and a communications impact index.

LG says PRISM AI applies large-scale data processing technology and large language models (AI systems trained on large text collections) to global media analysis, processing news content in multiple countries and languages in real time and analyzing context. Since deployment, AI filtering accuracy has exceeded 95%, and the system filters out more than 78% of spam and low-relevance content. Monitoring coverage has grown from 53 to 200 countries, while the number of managed brands has risen from 5 to 30. The company says report-writing time has fallen from about one month to one hour.

PRISM AI is an example of applying AI to public relations and communications work as part of LG Group’s AI transformation. Earlier, in August, it also won “Best AI Tool/Product” at the 2026 Asia-Pacific IN2 SABRE Awards in Singapore. Cho Jeong-beom, head of LG Electronics’ AX Center, said the three awards recognize efforts to advance AI-based communication performance measurement. He said the company plans to expand the platform’s measurement methods, functions, and scope of application to develop it into a solution that supports business decisions.

LG Electronics’ AI-powered communications intelligence platform PRISM AI won three awards at the 2026 AMEC Global Communication Effectiveness Awards, organized by the International Association for the Measurement and Evaluation of Communication (AMEC). It received gold for “Best Use of AI in Communications Measurement” and silver awards for “Best Use of Measurement Framework” and the “Step Change Award.” The Step Change Award recognizes work that improves measurement practices and achieves results.

AMEC is an international professional organization for communication measurement and evaluation. This year’s judging assessed the reliability of analysis, practical use in work, and impact on communication strategy. PRISM AI uses an integrated measurement methodology and multilingual, context-based keyword analysis to measure both news exposure and the substantive impact of communication activities. Reflecting AMEC’s Barcelona Principles 3.0, it emphasizes outcome-focused evaluation, a balance of quantitative and qualitative analysis, and transparency. It uses two measures: a PR score and a communications impact index.

LG says PRISM AI applies large-scale data processing technology and large language models (AI systems trained on large text collections) to global media analysis, processing news content in multiple countries and languages in real time and analyzing context. Since deployment, AI filtering accuracy has exceeded 95%, and the system filters out more than 78% of spam and low-relevance content. Monitoring coverage has grown from 53 to 200 countries, while the number of managed brands has risen from 5 to 30. The company says report-writing time has fallen from about one month to one hour.

PRISM AI is an example of applying AI to public relations and communications work as part of LG Group’s AI transformation. Earlier, in August, it also won “Best AI Tool/Product” at the 2026 Asia-Pacific IN2 SABRE Awards in Singapore. Cho Jeong-beom, head of LG Electronics’ AX Center, said the three awards recognize efforts to advance AI-based communication performance measurement. He said the company plans to expand the platform’s measurement methods, functions, and scope of application to develop it into a solution that supports business decisions.