OpenAI Expands ChatGPT Ads to 26 Countries

OpenAI said on October 21, 2026, that ChatGPT Ads is expanding to 26 additional countries, bringing the service to 89 countries worldwide. The company said more than 100,000 advertisers have run campaigns on ChatGPT since ads launched just over eight months ago. OpenAI also said more than 1.2 billion people use ChatGPT each week to explore ideas, compare options and make decisions.

The expansion includes 14 additional Latin American countries, following launches in Mexico and Brazil. OpenAI named Argentina, Chile, Colombia and Peru among them, and said it is also entering markets across Europe, the Middle East, Africa and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. Advertisers can use technology partners or self-service access through Ads Manager.

OpenAI said ads will appear only on the Free and Go plans; Plus, Pro and Enterprise subscriptions will remain ad-free. The company said conversations remain private from advertisers, it does not sell customer data, ads are labeled and kept separate from ChatGPT’s answers, and advertising does not influence those answers. OpenAI said ads help support free and low-cost access to ChatGPT.

OpenAI described ads as a way for businesses to reach people while they discuss and evaluate options in ChatGPT, giving a marathon-training meal search as an example: a relevant ad might introduce a grocery delivery service. L’Oréal Group CDMO Asmita Dubey said the company is testing early with OpenAI to develop experiences from product discovery and evaluation to agentic commerce. OpenAI said planned development includes additional ad formats, objectives, buying options and measurement capabilities, as well as further exploration of ways for businesses to interact with consumers in ChatGPT.

OpenAI said on October 21, 2026, that ChatGPT Ads is expanding to 26 additional countries, bringing the service to 89 countries worldwide. The company said more than 100,000 advertisers have run campaigns on ChatGPT since ads launched just over eight months ago. OpenAI also said more than 1.2 billion people use ChatGPT each week to explore ideas, compare options and make decisions.

The expansion includes 14 additional Latin American countries, following launches in Mexico and Brazil. OpenAI named Argentina, Chile, Colombia and Peru among them, and said it is also entering markets across Europe, the Middle East, Africa and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. Advertisers can use technology partners or self-service access through Ads Manager.

OpenAI said ads will appear only on the Free and Go plans; Plus, Pro and Enterprise subscriptions will remain ad-free. The company said conversations remain private from advertisers, it does not sell customer data, ads are labeled and kept separate from ChatGPT’s answers, and advertising does not influence those answers. OpenAI said ads help support free and low-cost access to ChatGPT.

OpenAI described ads as a way for businesses to reach people while they discuss and evaluate options in ChatGPT, giving a marathon-training meal search as an example: a relevant ad might introduce a grocery delivery service. L’Oréal Group CDMO Asmita Dubey said the company is testing early with OpenAI to develop experiences from product discovery and evaluation to agentic commerce. OpenAI said planned development includes additional ad formats, objectives, buying options and measurement capabilities, as well as further exploration of ways for businesses to interact with consumers in ChatGPT.