Salesforce released a suite of B2B Commerce innovations on June 26, 2026, aimed at reducing purchasing friction and unifying fragmented sales channels. Key features include the Buyer Agent, an AI-powered assistant built on the Agentforce platform that operates 24/7 across messaging services like WhatsApp and SMS. The tool handles product discovery, order management, and purchasing through natural conversation. Additionally, the platform introduced AI-Driven and Attribute-Based Search, which moves beyond traditional keyword matching to understand complex search intent and product parameters. This allows buyers to explain needs in plain language, such as searching for specific industrial components, rather than relying on exact SKU numbers.

To improve deal management, Salesforce launched Omni-channel B2B Buying features, including a Quote to Cart flow that streamlines the handoff between sales negotiations and final checkout. Furthermore, the Mobile Publisher tool allows companies to deploy branded mobile applications with native device capabilities like FaceID and camera integration without starting from scratch. For developers, the B2B Commerce Headless Reference App, under the Headless360 initiative, provides a functional blueprint for orchestrating B2B journeys using modern frameworks like React or Vue, while maintaining a unified back-end source of truth.

Siemens implemented these technologies to consolidate its extensive portfolio of 1.5 million products across 190 countries. By utilizing Agentforce Commerce and Headless360, the company launched its marketplace in over 25 countries. The implementation supports 2,500 offerings from 900 sellers via the Xcelerator Marketplace. Following this digital transformation, Siemens reported a ~90% increase in Gross Merchandise Value (GMV) compared to the previous year. The platform now serves as a scalable foundation for Siemens to integrate hardware, software, and services into a single unified shopping experience, aimed specifically at increasing reach among small and medium-sized enterprises.

Salesforce released a suite of B2B Commerce innovations on June 26, 2026, aimed at reducing purchasing friction and unifying fragmented sales channels. Key features include the Buyer Agent, an AI-powered assistant built on the Agentforce platform that operates 24/7 across messaging services like WhatsApp and SMS. The tool handles product discovery, order management, and purchasing through natural conversation. Additionally, the platform introduced AI-Driven and Attribute-Based Search, which moves beyond traditional keyword matching to understand complex search intent and product parameters. This allows buyers to explain needs in plain language, such as searching for specific industrial components, rather than relying on exact SKU numbers.

To improve deal management, Salesforce launched Omni-channel B2B Buying features, including a Quote to Cart flow that streamlines the handoff between sales negotiations and final checkout. Furthermore, the Mobile Publisher tool allows companies to deploy branded mobile applications with native device capabilities like FaceID and camera integration without starting from scratch. For developers, the B2B Commerce Headless Reference App, under the Headless360 initiative, provides a functional blueprint for orchestrating B2B journeys using modern frameworks like React or Vue, while maintaining a unified back-end source of truth.

Siemens implemented these technologies to consolidate its extensive portfolio of 1.5 million products across 190 countries. By utilizing Agentforce Commerce and Headless360, the company launched its marketplace in over 25 countries. The implementation supports 2,500 offerings from 900 sellers via the Xcelerator Marketplace. Following this digital transformation, Siemens reported a ~90% increase in Gross Merchandise Value (GMV) compared to the previous year. The platform now serves as a scalable foundation for Siemens to integrate hardware, software, and services into a single unified shopping experience, aimed specifically at increasing reach among small and medium-sized enterprises.